acquires
Quantum Partners exclusively advised xpose360 GmbH and its shareholders in the M&A process
Andreas Brinkrolf has many years of corporate finance experience and has already founded several successful companies.</p>
<p>As Venture Manager and later as Managing Director of the Siemens Technology Accelerator, he was responsible for the external marketing of Siemens technologies through sales, spin-offs and licensing. The focus was on high-tech projects, e.g. in the fields of sensor technology, new materials and software. </p>
<p>As founder and CEO of Tiburon Partners AG, he invested in Internet and software companies and accompanied some of the companies through their entire life cycle to exit. He was responsible for the subsequent sale of Tiburon Partners AG to a listed holding company. Mr. Brinkrolf was a co-founder of Invoco Holding GmbH and helped it develop into one of the leading providers of outsourcing services in Germany. In 2013, he was responsible for the sale of the company to Xerox Corporation. In recent years, Mr. Brinkrolf has advised on over 50 transactions - initial investments, capital increases and sales. </p>
<p>He studied business administration at the Universities of Bamberg and Aston (UK) and completed his doctorate at the University of St. Gallen (CH).
<p>As Venture Manager and later as Managing Director of the Siemens Technology Accelerator, he was responsible for the external marketing of Siemens technologies through sales, spin-offs and licensing. The focus was on high-tech projects, e.g. in the fields of sensor technology, new materials and software. </p>
<p>As founder and CEO of Tiburon Partners AG, he invested in Internet and software companies and accompanied some of the companies through their entire life cycle to exit. He was responsible for the subsequent sale of Tiburon Partners AG to a listed holding company. Mr. Brinkrolf was a co-founder of Invoco Holding GmbH and helped it develop into one of the leading providers of outsourcing services in Germany. In 2013, he was responsible for the sale of the company to Xerox Corporation. In recent years, Mr. Brinkrolf has advised on over 50 transactions - initial investments, capital increases and sales. </p>
<p>He studied business administration at the Universities of Bamberg and Aston (UK) and completed his doctorate at the University of St. Gallen (CH).
Andreas Brinkrolf
Deal Partner
brinkrolf@quantum-partners.de
+49 89 414 144 355
Quantum Partners advised xpose360 GmbH and its shareholders on the sale to MAI Group and Auctus Capital Partners
Digital advertising has become an integral part of the marketing mix: almost every major brand today relies on performance marketing channels such as Google Ads, Facebook, Instagram and TikTok, or organic online marketing such as search engine optimization. It is essential for larger online marketing agencies to cover as many of these channels as possible so that they can offer their customers services from a single source.
The digital marketing environment is constantly changing and tools, technologies and best practices are evolving at a rapid pace.Advertisers and service providers need to adapt accordingly. ChatGPT is just one technology that will shape the future of online marketing, with one in six companies planning to use AI for text generation (source: Bitkom). Countless brands are therefore working with digital marketing agencies in order to keep up in the highly competitive digital market environment.
xpose360 specializes in the disciplines of search engine optimization (SEO), performance marketing (SEA and PPC) and affiliate marketing and is one of the leading agencies in these fields in Germany. xpose360 has won the PerformixX Award several times, most recently in 2022, as the best affiliate agency in Germany.In the FOCUS Business category “Advertising, Marketing and Media”, xpose360 was ranked 12th in Germany in 2023 with a focus on SEO, content experience, paid media, web analytics, affiliate marketing, influencer marketing and digital strategy consulting.
After years of independent growth, the shareholders and managing directors of xpose360 were looking for a strong strategic partner with whom they could take the next step in their development. Existing customers are to be offered further digital services, e.g. in the fields of marketing automation and commerce, and larger and more international projects are to be implemented.Together with the management, Quantum Partners was able to find the ideal partner for further growth in the MAI Marketing Automation Intelligence Group in a sell-side process. MAI will acquire 100% of the shares in xpose360, and the previous owners of xpose360 will acquire a stake in MAI.
Press article from xpose360: https://www.xpose360.de/xpose360-gmbh-goes-mai-group/
About xpose360
xpose360 GmbH, based in Augsburg, Germany, has over 90 employees and provides online marketing services of all kinds for brands in a wide range of industries. The services include, in particular, search engine marketing (SEO, SEA, Google Display Network), performance marketing (affiliate marketing, display advertising, targeting measures), conversion optimization, web design and UI design
About MAI Marketing Automation Intelligence Group
The MAI Group, based in Hamburg, is a leading holding company, whose main investor is Auctus Capital Partners, for modern digital and data services in German-speaking countries, uniting innovative digital and data service providers under one roof. Its services include marketing automation and related disciplines such as CRM, social media, the implementation of platform and commerce solutions with the help of artificial intelligence, big data, business intelligence and machine learning.
About Quantum Partners
Quantum Partners GmbH, headquartered in Munich, is a specialized corporate finance advisor that supports clients in company transactions as well as in finding financing.
