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Overview of a company sale
Your benefits from relying on professional M&A advice when selling your company
In the context of a company sale, a company valuation by an M&A consultant will help you to achieve the best possible sales price.
In M&A practice, two main approaches are commonly used to calculate a company’s value: the application of industry-standard multiples on Revenue or EBITDA (“transaction multiples”) and the discounted cash flow method.
Multipliers on sales or earnings
The multiple method divides company valuations of comparable transactions by certain reference figures. The usual benchmarks are sales or EBITDA (earnings before interest, taxes, depreciation and amortization).
However, in practice it is often difficult to actually find similar companies that have been sold in the recent past and for which the relevant figures have been published. Multiples can differ greatly depending on the industry, size, development of the company and business model.
Discounted cash flow method
The analysis of the expected cash flows of a company is theoretically the most fundamental approach to company valuation. A DCF model includes the initial investment (as a negative cash flow) and the expected positive or negative cash flows in the future.
The so-called terminal value, i.e. the value of the company in e.g. ten years, is also included. All payments in the future are discounted to take account of the cost of capital and the general risk of possible negative developments. However, the uncertainty of very long-term planning and the high influence of the underlying assumptions on the result are problematic.
Company valuation as important preparation for the company sale
Despite the weaknesses of the company valuation methods mentioned above, they are an important preparation for a planned company sale. With your own company valuation, you gain an understanding of the corridor within which a valuation will usually lie and can better prepare yourself for negotiations.
You will also recognize the factors that positively or negatively influence the valuation of your own company. And of course: in most cases, the potential buyer will use similar models and you can meet them prepared and at eye level.
Startup with high growth
A startup founded a few years ago generates sales of 10 million euros per year, 100% of which are so-called recurring revenues. The loss last year was two million euros. The average revenue growth in the last years was 70% per year.
An EBITDA multiple cannot be applied, but it is not unrealistic to assume that a revenue multiple of 10 will be paid upon sale of the company. The enterprise value is thus 100 million euros.
Established company with positive EBITDA
An established company generates revenues of 50 million euros per year, with an average annual growth of 5%. The company has no recurring revenues and generates an EBITDA of 15%, i.e. 7.5 million euros per year.
In this case, it would be realistic to target a revenue multiple of 2 (or an EBITDA multiple of about 13) in a sale. Thus, the enterprise value is also 100 million euros.
Individual valuation when selling a company
These two very different examples should make it clear that criteria such as a company’s growth and business model have an extremely high influence on the company valuation.
The second company would never be able to achieve a similar sales multiple as the first company. Quick and sweeping statements about the value of a company should therefore be treated with caution. The company and its particular position must be considered on a case-by-case basis.
You can find more information on the topic of company valuation in our article. Call us for a confidential exchange of ideas. We would be happy to discuss our approach, our industry expertise and references for our work with you.
FAQ
Why is professional M&A advice useful when selling a company?
Professional support for the sale of a company by an M&A advisor should increase the purchase price and the probability of completion. In addition, relieving the burden on management is a key argument for involving an advisor. In certain phases of the sale (e.g. negotiating the share purchase agreement), the involvement of a specialized lawyer is also necessary.
What makes a company sale successful?
A company sale is particularly successful if the sales proceeds meet or even exceed the seller’s expectations. The buyer should be a good fit for the company and ideally be able to contribute to its long-term development. To achieve these goals, it is worth consulting an experienced M&A advisor.
How does a company valuation work?
There is no such thing as an objective valuation when selling a company. Ultimately, the value of the company will be the price a buyer is willing to pay. Nevertheless, there are approaches with which a realistic range of valuations can be determined and discussed in advance of a company sale.
To do so, a consultancy researches comparable transactions and considers the relationship between the company’s own sales or profitability ratios and the available ratios of such sales (“transaction multiples”). For listed companies operating in the same or similar segments, the corresponding valuations are analyzed (“comparables”). In addition, based on a business plan, future cash flows can be incorporated into a discounted cash flow model (“DCF valuation”). A consultancy uses multiples and comparables to get a feel for an achievable valuation even before the actual M&A process begins.
How are potential buyers identified?
The starting point for researching a list of possible buyers (so-called long list) is to consider for whom the company is interesting and for what reasons. Possible buyer groups are, for example, foreign competitors who will succeed in entering the market with the takeover. Suppliers who work in neighboring market segments and who can integrate the company’s range of services into their own portfolio. Companies upstream or downstream in the value chain that want to integrate more vertically, etc. In addition, there is the large class of financial investors who want to take over and further develop independent businesses.
As a professional M&A advisor, Quantum Partners combines various methods and sources to arrive at a comprehensive, yet qualified longlist. Among other things, we draw on special databases, our own research, expert interviews and our broad network. Together with the client, the longlist is then condensed into a so-called shortlist. This contains the potential buyers who will be contacted in the first step.
What documents are required for a company sale?
The first step typically requires a comprehensive company presentation (the so-called information memorandum). In addition, a complete financial plan with a review, a forecast for the current financial year and a plan for the next 3-5 years is required as the basis for the figures section, i.e. for quantitative corporate planning. Owner-managed companies can often take a pragmatic approach to their financial planning. Sometimes there is no formal budget, as the entrepreneur does not have to answer to anyone. However, the buyer of a business cannot do without proper and detailed financial planning. They also want to understand exactly how sales, margins and earnings have been structured in the past and are expected to be in the future. In most cases, he will also need a projected balance sheet as well as investment and cash flow planning.
How is a company sale taxed?
The tax payable on the sale of a company mainly depends on the legal form of the shareholder and the type of sale (share deal or asset deal). If, for example, a natural person sells more than 1% of the shares in a GmbH from their private assets, 60% of the capital gain is taxed at the individual tax rate (so-called partial income method). We recommend discussing and assessing the tax consequences of a transaction with your tax advisor in advance.
When should I sell my company?
The right timing is crucial for a successful company sale: a company can be sold well and will achieve an attractive valuation if the business is doing well and the future prospects are positive. But of course, external factors such as developments in the specific sector and the general economic situation also have an impact on the M&A process.
When a sales process is started and concrete figures and plans begin to be communicated to interested parties, it is very important that the plans are also fulfilled during the negotiations and due diligence. If, for example, the sales pipeline is well filled and the forecast is realistic, this is an important prerequisite for a good result.
What are the reasons for selling a company?
In the case of privately held companies, the most important reason for selling a company is to manage succession. However, the further development of the company by integrating a strategic partner can also be an important goal. If companies have been financed by venture capital or private equity, these partners will inevitably seek an exit. After a certain holding period, the investment is sold in order to repay the fund investors.
How long does it take to sell a company?
The M&A process typically takes around six to eight months from preparation to closing. The actual duration is significantly influenced by the complexity of the company and the preparation of the seller. If the necessary documentation is available and the company to be sold has very good management information systems, a process can also be completed in around four months. However, this would be very quick.
In reality, there are often gaps in the documentation and controlling, which prolong the preparation process. If you are thinking about selling your company in the medium term, we can help you prepare efficiently as part of a ready-to-exit project.
What happens to employees when a company is sold?
Often, the topic of selling a company is associated with disadvantages for the employees involved. This may be the case with very large acquisitions, where the focus is on achieving synergies and reducing costs. In the case of technology-oriented or medium-sized company sales, with which the buyer, for example, opens up a new market segment or enters a market, the sale can open up new opportunities and potential for the employees involved.
For example, employees of a regionally active company may be offered different career opportunities in a larger group, or they may be able to take on more interesting, internationally oriented tasks. Often, better resources, a strong brand name or the better sales network of the new partner are available. Normally, the buyer of a company wants to ensure that employees continue to perform well under the new owner. Therefore, it is often considered how to additionally motivate employees after a transaction.
What does the buyer check during the due diligence process?
In an advanced transaction process, usually after conclusion of the letter of intent (LOI), the buyer will want to investigate the company carefully. This is done in what is known as due diligence. In this risk assessment, the buyer is supported by appropriate experts. The scope and length of a due diligence depends in particular on the size and complexity of the target company.
The main areas of investigation include, in particular, the formal topics of law, finance and taxes, the market, customers and business model (“commercial”), as well as technology and IP. If risks (so-called red flags) are identified at the target company during the due diligence process, this can have an impact on the company valuation and the further course of negotiations.
In the run-up to a due diligence, Quantum Partners prepares a well-structured virtual data room together with the seller, in which the buyer can access all necessary information. We will be happy to provide you with a comprehensive due diligence checklist free of charge and without obligation upon request.
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