Quantum Partners exclusively advised YogaEasy GmbH on buy & build strategy and acquisition of EkhartYoga BV
acquires
Achim Lederle has worked as an investor, supervisory board member and consultant for national and international companies for over 20 years. He has focused on the retail, internet, software and electronics sectors and has supported companies from their foundation and growth to their sale or IPO. </p>
<p>As a partner at 3i, the largest European venture capital firm, Mr. Lederle has managed transactions ranging from EUR 0.5 to 270 million. He played a leading role in the strategic sale of 3i's global venture portfolio and subsequently continued to manage and successfully sell these companies as a venture partner at Cipio Partners. He began his career in venture capital as an investment manager at the technology holding company VC. </p>
<p>As a business angel, Achim Lederle is regularly involved in entrepreneurial activities with capital and know-how.</p>
<p>After studying business administration at the University of Augsburg, he joined the management consultancy Deloitte Consulting.
<p>As a partner at 3i, the largest European venture capital firm, Mr. Lederle has managed transactions ranging from EUR 0.5 to 270 million. He played a leading role in the strategic sale of 3i's global venture portfolio and subsequently continued to manage and successfully sell these companies as a venture partner at Cipio Partners. He began his career in venture capital as an investment manager at the technology holding company VC. </p>
<p>As a business angel, Achim Lederle is regularly involved in entrepreneurial activities with capital and know-how.</p>
<p>After studying business administration at the University of Augsburg, he joined the management consultancy Deloitte Consulting.
Achim Lederle
Deal Partner
lederle@quantum-partners.de
+49 89 414 144 352
Quantum Partners advises YogaEasy GmbH on its buy and build strategy and acquisition of EkhartYoga.
Yoga has become very popular in recent years, with over 300 million people practicing yoga worldwide. Online yoga has also experienced significant growth and change in recent years. The rising popularity of video platforms, the increasing accessibility of the Internet, and the demand for convenient and flexible fitness classes have all contributed to the rise of online yoga. Especially in the last three to four years, traditional in-person yoga studio classes have shifted to virtual platforms where yoga instructors and yoga practitioners connect via live yoga class or workshop. Many online yoga platforms offer extensive libraries of classes that practitioners can access at their convenience.
The two well-known online yoga platforms, YogaEasy and EkhartYoga, are combining their expertise and resources to expand access to high-quality online yoga. The now joint offering will expand to over 5,000 yoga and meditation videos in German and English with more than 80 teachers. In addition, customers will benefit from new technical features in the app and on the web that will make their practice even easier. The European alliance promises great growth potential, and a bilingual app with English and German content is being planned.
YogaEasy founder Dr. Henrike Fröchling: “We have decided to join forces with EkhartYoga, as we share a single mindset, for example regarding the content quality and our esteem for our teachers. I’m looking forward to expanding into the English-speaking market and to working on our vision: Creating the best online yoga experience.”
EkhartYoga founder Esther Ekhart adds: “I’m delighted to work with YogaEasy, together we can bring the beautiful and transformational practice of yoga to even more people. Our family is growing and I’m excited about what we’ll be able to bring to the yoga world!”
About YogaEasy
Founded in 2010, Hamburg-based YogaEasy was the first online yoga studio in Germany and offers its customers on-demand yoga videos and daily live classes.
About EkhartYoga
EkhartYoga was founded in 2008 by Esther Ekhart in Amsterdam and is a well-known yoga platform with clients all over Europe.
About Quantum Partners
Quantum Partners GmbH, headquartered in Munich, is a specialized corporate finance advisor that supports clients in company transactions as well as in finding financing.
