Quantum Partners advises the shareholders of Netmoms GmbH on the sale to Tomorrow Focus
Digital media / social network / info portal
Vertical social networks are an interesting platform for advertisers to position their brands. The visitors of a website can usually be clearly assigned to a specific target group and can be addressed with dedicated content. Parents are a particularly attractive target group in economic terms, who tend to be brand and quality-conscious and less price-sensitive when making purchases.
By combining a social network with high-quality editorial content, Netmoms was able to establish itself as an alternative to traditional publications within a short time. Compared to other target groups, parents have a greater need to exchange information, obtain it or pass it on. Despite a highly competitive environment, Netmoms’ management has been able to achieve profitable growth and a very strong market position.
Expansion abroad had already begun with successful subsidiaries in Poland and Spain, and the founders wanted to drive growth more strongly in cooperation with a larger media company. At that time, the focus was on mobile applications, new marketing channels, cross-media strategies, etc. Together with the management, an internationally oriented sell-side process was set up and Tomorrow Focus was identified as the best partner.
Netmoms GmbH in Cologne was founded in 2007 by Tanja zu Waldeck and Jens Echterling, and in just a few years has become the leading publisher-independent information portal for parents.
About Tomorrow Focus
Tomorrow Focus AG in Munich, with Focus Online as its most important channel and Tomorrow Media as its own marketer, is the digital media unit of Burda Verlag.
About Quantum Partners
Quantum Partners GmbH, headquartered in Munich, is a specialized corporate finance advisor that supports clients in company transactions as well as in finding financing.