Quantum Partners advises xpose360 GmbH and its shareholders on the sale to MAI Group and Auctus Capital Partners
DIGITAL MARKETING / PERFORMANCE MARKETING / SEARCH ENGINE OPTIMIZATION
Digital advertising has become an integral part of the marketing mix: almost every major brand today relies on performance marketing channels, such as Google Ads, Facebook, Instagram and TikTok, or organic online marketing, such as search engine optimization. It’s essential for larger online marketing agencies to cover as many of these channels as possible, so they can offer their clients one-stop services.
The digital marketing environment is constantly changing and tools, technologies and best practices are evolving at a rapid pace. Advertisers and service providers need to adapt accordingly. ChatGPT is just one technology that will shape the future of online marketing, with one in six companies planning to use AI for text generation (Bitkom). Countless brands are therefore working with digital marketing agencies in order to keep up in the highly competitive digital market environment.
xpose360 has specialized in the disciplines of search engine optimization (SEO), performance marketing (SEA and PPC) and affiliate marketing and is one of the leading agencies in these fields in Germany. Thus, xpose360 won the PerformixX Award several times, most recently 2022, as the best affiliate agency in Germany. In the FOCUS Business category “Advertising, Marketing and Media”, xpose360 with its focus on SEO, content experience, paid media, web analytics, affiliate marketing, influencer marketing and digital strategy consulting ranked 12th in Germany in 2023.
After years of independent growth, the shareholders and managing directors of xpose360 were looking for a strong strategic partner with whom to take the next step in development. Existing customers should be offered further digital services, e.g. in the fields of marketing automation and commerce solutions, and larger and more international projects should be possible. Together with the management, Quantum Partners was able to win the optimal partner for further growth in a sell-side process with MAI Marketing Automation Intelligence Group. MAI takes over 100% of the shares of xpose360, the previous owners of xpose360 will participate in MAI.
xpose360 GmbH, based in Augsburg, Germany, provides online marketing services of all kinds for brands in a wide range of industries with its more than 90 employees. The services include in particular search engine marketing (SEO, SEA, Google Display Network), performance marketing (affiliate marketing, display advertising, targeting measures), conversion optimization, web design and UI design.
About MAI Marketing Automation Intelligence Group
MAI Group, based in Hamburg, Germany, is a leading holding company for modern digital and data services in the German-speaking region, bringing together innovative digital and data service providers under one roof. Services include marketing automation and related disciplines such as CRM, social media, the implementation of platform and commerce solutions using artificial intelligence, Big Data, business intelligence and machine learning.
About Auctus Capital Partners
Auctus Capital Partners AG, headquartered in Munich, is one of Europe’s most successful investment companies with a fund capital of over EUR 800 million, currently managing over 40 platform investments in various industries.
About Quantum Partners
Quantum Partners GmbH, based in Munich, is a specialized M&A advisor for the sale and purchase of companies as well as for raising growth capital.