Quantum Partners advises xpose360 GmbH and its shareholders on the sale to MAI Group and Auctus Capital Partners

Digital advertising has become an integral part of the marketing mix: almost every major brand today relies on performance marketing channels, such as Google Ads, Facebook, Instagram and TikTok, or organic online marketing, such as search engine optimization. It’s essential for larger online marketing agencies to cover as many of these channels as possible, so they can offer their clients one-stop services.

The digital marketing environment is constantly changing and tools, technologies and best practices are evolving at a rapid pace. Advertisers and service providers need to adapt accordingly. ChatGPT is just one technology that will shape the future of online marketing, with one in six companies planning to use AI for text generation (Bitkom). Countless brands are therefore working with digital marketing agencies in order to keep up in the highly competitive digital market environment.

xpose360 has specialized in the disciplines of search engine optimization (SEO), performance marketing (SEA and PPC) and affiliate marketing and is one of the leading agencies in these fields in Germany. Thus, xpose360 won the PerformixX Award several times, most recently 2022, as the best affiliate agency in Germany. In the FOCUS Business category “Advertising, Marketing and Media”, xpose360 with its focus on SEO, content experience, paid media, web analytics, affiliate marketing, influencer marketing and digital strategy consulting ranked 12th in Germany in 2023.

After years of independent growth, the shareholders and managing directors of xpose360 were looking for a strong strategic partner with whom to take the next step in development. Existing customers should be offered further digital services, e.g. in the fields of marketing automation and commerce solutions, and larger and more international projects should be possible. Together with the management, Quantum Partners was able to win the optimal partner for further growth in a sell-side process with MAI Marketing Automation Intelligence Group. MAI takes over 100% of the shares of xpose360, the previous owners of xpose360 will participate in MAI.