Quantum Partners exclusively advised NetMoms GmbH and its shareholders in the M&A process
acquires
acquires
Andreas Brinkrolf
Deal Partner
brinkrolf@quantum-partners.de
+49 89 414 144 355
Vertical social networks are an interesting platform for advertisers to position their brands. The visitors of a website can usually be clearly assigned to a specific target group and can be addressed with dedicated content. Parents are a particularly attractive target group in economic terms, who tend to be brand and quality-conscious and less price-sensitive when making purchases.
By combining a social network with high-quality editorial content, Netmoms was able to establish itself as an alternative to traditional publications within a short time. Compared to other target groups, parents have a greater need to exchange information, obtain it or pass it on. Despite a highly competitive environment, Netmoms’ management has been able to achieve profitable growth and a very strong market position.
Expansion abroad had already begun with successful subsidiaries in Poland and Spain, and the founders wanted to drive growth more strongly in cooperation with a larger media company. At that time, the focus was on mobile applications, new marketing channels, cross-media strategies, etc. Together with the management, an internationally oriented sell-side process was set up and Tomorrow Focus was identified as the best partner.
Quantum Partners GmbH, headquartered in Munich, is a specialized corporate finance advisor that supports clients in company transactions as well as in finding financing.
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