Quantum Partners exclusively advised NetMoms GmbH and its shareholders in the M&A process
acquires
Andreas Brinkrolf has many years of corporate finance experience and has already founded several successful companies.
As Venture Manager and later as Managing Director of the Siemens Technology Accelerator, he was responsible for the external marketing of Siemens technologies through sales, spin-offs and licensing. The focus was on high-tech projects, e.g. in the fields of sensor technology, new materials and software.
As founder and CEO of Tiburon Partners AG, he invested in Internet and software companies and accompanied some of the companies through their entire life cycle to exit. He was responsible for the subsequent sale of Tiburon Partners AG to a listed holding company. Mr. Brinkrolf was a co-founder of Invoco Holding GmbH and helped it develop into one of the leading providers of outsourcing services in Germany. In 2013, he was responsible for the sale of the company to Xerox Corporation. In recent years, Mr. Brinkrolf has advised on over 50 transactions - initial investments, capital increases and sales.
He studied business administration at the Universities of Bamberg and Aston (UK) and completed his doctorate at the University of St. Gallen (CH).
Andreas Brinkrolf
Deal Partner
brinkrolf@quantum-partners.de
+49 89 414 144 355
Quantum Partners advises the shareholders of Netmoms GmbH on the sale to Tomorrow Focus
Vertical social networks are an interesting platform for advertisers to position their brands. The visitors of a website can usually be clearly assigned to a specific target group and can be addressed with dedicated content. Parents are a particularly attractive target group in economic terms, who tend to be brand and quality-conscious and less price-sensitive when making purchases.
By combining a social network with high-quality editorial content, Netmoms was able to establish itself as an alternative to traditional publications within a short time. Compared to other target groups, parents have a greater need to exchange information, obtain it or pass it on. Despite a highly competitive environment, Netmoms’ management has been able to achieve profitable growth and a very strong market position.
Expansion abroad had already begun with successful subsidiaries in Poland and Spain, and the founders wanted to drive growth more strongly in cooperation with a larger media company. At that time, the focus was on mobile applications, new marketing channels, cross-media strategies, etc. Together with the management, an internationally oriented sell-side process was set up and Tomorrow Focus was identified as the best partner.
About Quantum Partners
Quantum Partners GmbH, headquartered in Munich, is a specialized corporate finance advisor that supports clients in company transactions as well as in finding financing.
