{"id":9439,"date":"2026-08-03T18:31:13","date_gmt":"2026-08-03T16:31:13","guid":{"rendered":"https:\/\/www.quantum-partners.de\/glossary\/cac-customer-acquisition-cost\/"},"modified":"2026-08-03T18:31:13","modified_gmt":"2026-08-03T16:31:13","slug":"cac-customer-acquisition-cost","status":"publish","type":"b5_glossar","link":"https:\/\/www.quantum-partners.de\/en\/glossary\/cac-customer-acquisition-cost\/","title":{"rendered":"CAC (Customer Acquisition Cost)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">CAC quantifies the average cost of acquiring a new customer, including marketing and sales expenditure. A clean CAC definition distinguishes between blended CAC (all channels) and paid CAC (paid acquisition only).<\/p> <p class=\"wp-block-paragraph\">In combination with lifetime value (LTV), CAC provides an indicator of profitability and scalability. CAC is relevant in almost all business models but represents a particularly important KPI for SaaS companies. Common market benchmarks in SaaS are, for example, an LTV\/CAC ratio of at least 3:1 with a CAC payback of under 12\u201318 months.<\/p>","protected":false},"excerpt":{"rendered":"<p>CAC quantifies the average cost of acquiring a new customer, including marketing and sales expenditure. A clean CAC definition distinguishes between blended CAC (all channels) and paid CAC (paid acquisition&#8230;<\/p>\n","protected":false},"menu_order":0,"template":"","meta":{"footnotes":""},"categories":[],"class_list":["post-9439","b5_glossar","type-b5_glossar","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CAC (Customer Acquisition Cost) - Quantum Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quantum-partners.de\/en\/glossary\/cac-customer-acquisition-cost\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAC (Customer Acquisition Cost) - Quantum Partners\" \/>\n<meta property=\"og:description\" content=\"CAC quantifies the average cost of acquiring a new customer, including marketing and sales expenditure. 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