Quantum Partners exclusively advised YogaEasy GmbH on their buy & build strategy and acquisition of EkhartYoga


Project highlights

Yoga has become very popular in recent years, with over 300 million people practicing yoga worldwide. Online yoga has also experienced significant growth and change in recent years. The rising popularity of video platforms, the increasing accessibility of the Internet, and the demand for convenient and flexible fitness classes have all contributed to the rise of online yoga. Especially in the last three to four years, traditional in-person yoga studio classes have shifted to virtual platforms where yoga instructors and yoga practitioners connect via live yoga class or workshop. Many online yoga platforms offer extensive libraries of classes that practitioners can access at their convenience.

The two well-known online yoga platforms, YogaEasy and EkhartYoga, are combining their expertise and resources to expand access to high-quality online yoga. The now joint offering will expand to over 5,000 yoga and meditation videos in German and English with more than 80 teachers. In addition, customers will benefit from new technical features in the app and on the web that will make their practice even easier. The European alliance promises great growth potential, and a bilingual app with English and German content is being planned.

YogaEasy founder Dr. Henrike Fröchling: “We have decided to join forces with EkhartYoga, as we share a single mindset, for example regarding the content quality and our esteem for our teachers. I’m looking forward to expanding into the English-speaking market and to working on our vision: Creating the best online yoga experience.”

EkhartYoga founder Esther Ekhart adds: “I’m delighted to work with YogaEasy, together we can bring the beautiful and transformational practice of yoga to even more people. Our family is growing and I’m excited about what we’ll be able to bring to the yoga world!”

About YogaEasy

Founded in 2010, Hamburg-based YogaEasy was the first online yoga studio in Germany and offers its customers on-demand yoga videos and daily live classes.

About EkhartYoga

EkhartYoga was founded in 2008 by Esther Ekhart in Amsterdam and is a well-known yoga platform with clients all over Europe.

About Quantum Partners

Quantum Partners GmbH, headquartered in Munich, is a specialized M&A advisor that supports clients in company transactions as well as in finding financing.