Quantum Partners advises Omnes Capital on the sale of plista shares to GroupM
Digital Advertising / Ad-Tech / Digital Media
eCommerce providers and website operators are increasingly competing for the customers’ attention. The aim of shop/website operators is to increase the time spent on their page or mobile application and to improve the monetization of content by using recommendation and advertising technology.
plista has grown to become the leading recommendation and advertising platform in the German-speaking region. plista develops high-quality recommendation technology and employs it to deliver personalized reading recommendations and advertising on websites and mobile devices. Thousands of premium websites use plista’s recommendation and advertising technology to deliver billions of ads every month.
plista has brought venture capital providers on board to support its expansion, including Omnes Capital. After years of successful cooperation, the venture capitalists aimed to hand over the company shares to a new investor. With GroupM, plista has found an ideal partner and plista perfectly complements the other units in the digital specialist portfolio of GroupM.
plista is a pioneer when it comes to innovative solutions for targeted digital advertising and content marketing. Since 2008, the Berlin-based company has been bringing advertisers and publishers together through its data-driven content and advertising platform. The specially developed targeting and real-time optimization technology enables plista to manage both content and advertising according to the interests of the individual user.
GroupM is the parent company for WPP media agencies such as Maxus, MEC, MediaCom and Mindshare. The agencies that constitute GroupM are all globally active and hold leading market positions themselves. The focus of GroupM is on the intelligent networking of trade, innovation and new communication channels.
About Quantum Partners
Quantum Partners GmbH, headquartered in Munich, is a specialized corporate finance advisor that supports clients in company transactions as well as in finding financing.