Quantum Partners advises the shareholders of Avedo GmbH on the sale to Seafort Advisors
acquires
Andreas Brinkrolf has many years of corporate finance experience and has already founded several successful companies.
As Venture Manager and later as Managing Director of the Siemens Technology Accelerator, he was responsible for the external marketing of Siemens technologies through sales, spin-offs and licensing. The focus was on high-tech projects, e.g. in the fields of sensor technology, new materials and software.
As founder and CEO of Tiburon Partners AG, he invested in Internet and software companies and accompanied some of the companies through their entire life cycle to exit. He was responsible for the subsequent sale of Tiburon Partners AG to a listed holding company. Mr. Brinkrolf was a co-founder of Invoco Holding GmbH and helped it develop into one of the leading providers of outsourcing services in Germany. In 2013, he was responsible for the sale of the company to Xerox Corporation. In recent years, Mr. Brinkrolf has advised on over 50 transactions - initial investments, capital increases and sales.
He studied business administration at the Universities of Bamberg and Aston (UK) and completed his doctorate at the University of St. Gallen (CH).
Andreas Brinkrolf
Deal Partner
brinkrolf@quantum-partners.de
+49 89 414 144 355
Quantum Partners advises the shareholders of Avedo GmbH on the sale to Seafort Advisors
Active management of customer relationships represents enormous leverage for industries with fixed contract terms. In the mobile communications industry, for example, the lifetime value of a customer can be calculated relatively accurately and the customer base segmented accordingly. As a result, economically attractive customers can receive tailor-made offers to increase loyalty. Or, for customer relationships with potential for expansion, appropriate sales campaigns can be defined to increase customer value.
Avedo is the leading provider of external telephone sales services in Germany. In campaigns, the client’s customers are contacted by specially trained sales staff, or customer service cases are upgraded through sales measures. Avedo stands out because it can carry out efficient and transparent campaigns in which success and costs can be precisely measured, while strictly adhering to the legal framework. The focus is on working with existing customers and so-called cross-selling and upselling activities.
An important shareholder of Avedo was a private equity fund that wanted to sell its stake after a very successful growth phase. Management, on the other hand, wanted to drive expansion forward with a strategic partner or a new financial investor. Strategists and PE funds were approached in an internationally oriented process. Together with the consulting firm Mummert, the transaction was then concluded with Seafort Advisors.
About Avedo
Avedo GmbH, headquartered in Leipzig, was created in 2013 from the merger of the companies tema-direkt and Benchmarkt Partner.
About Seafort Advisors
Seafort Advisors, based in Hamburg, is an independent investment company that invests in medium-sized growth companies in the DACH region.
About Quantum Partners
Quantum Partners GmbH, headquartered in Munich, is a specialized corporate finance advisor that supports clients in company transactions as well as in finding financing.
